driven by SAAB

Taking our roots into the future
As a car manufacturer, we already live in the future. Developing new cars with new solutions and technologies. At Saab, we do this with our rich heritage in mind. Ensuring the unique Saab spirit lives on in every new product. That’s why our aircraft heritage, blended with pioneering innovations and Scandinavian design, is evident in every Saab on the road. And always will be.

We have another perspective. It’s in our history
For 60 years, Saab cars have been different from the norm. The first Saab was designed by 16 aircraft engineers. For them the idea of creating cars around the driver was natural. Their philosophy continues to inspire us. In a Saab the cockpit-like driver’s environment with ergonomically designed controls and logically placed instruments makes decision making almost intuitive.

Full speed ahead
Saab has become a newly independent company, signalling a new era for us as we build on the foundations of an illustrious past. As an autonomous manufacturer we have the freedom to continue our role as an independent brand for independent minded people. From our Swedish home in Trollhattan, we devote ourselves to building distinctive cars that stand out for their typically Scandinavian combination of pure form and intelligent function.

Clever ideas
It could be the climate. Or the light. Whatever the reason, we do things a little differently in Scandinavia. Its shows in our uncomplicated design language and innovative solutions – it’s this approach that has led to groundbreaking features such as the turbo, BioPower and XWD.
After all, why accept the conventional if there’s a better way?

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